Wendy's Appeals to Caviar Lovers, but...
summary：Fast food chain Wendy's, known for its angular burger patties, spicy chicken and chili, is going after the luxury market....
The classic Baconator and Hot 'N Juicy sandwiches are being joined by burgers piled high with extravagant ingredients such as lobster and caviar. They're priced at just above $16, according to the Burger Business blog.But only for a limited time. And only in Japan. Since returning to the Japanese market late last year after exiting in 2009, Wendy's has rolled out a series of indulgent menu offerings. It debuted with a $16 burger lavished with foie gras and truffle sauce, followed by a $12.50 burger featuring chili and Iberian bacon.
Wendy's American fare is much more subdued -- mostly in the $5 to $6 range. But the chain, along with competitors such as McDonald's and KFC owner Yum Brands, is betting heavily on foreign expansion. It's also taking cues from the onslaught of so-called better burger fast-casual brands in the US like Five Guys and Smashburger.