Apio and Clear Lam collaboration gets PMA nod
summary：The Eat Smart Classic Caprese Salad container from Apio and Clear Lam has earned a nomination for this year's PMA Impact award....
The Eat Smart Classic Caprese Salad container from Apio and Clear Lam has earned a nomination for this year's PMA Impact award. It's the second collaboration between Apio and Clear Lam in as many years that has been a finalist for the award which recognizes innovation and excellence in produce packaging.
“The goal was to develop a centrally processed, restaurant quality, chef-inspired premium prepared salad in a convenient kit format with extended freshness,” said James Foster, marketing manager for Clear Lam Packaging. The salad kit combines fresh tomatoes, cheese and dressing and comes in controlled atmosphere packaging for enhanced freshness. Foster added that he believes the product has been well-received because of its freshness and convenience as well as its appealing graphics.
“The new package was designed to provide maximum visibility for all the fresh ingredients,” said Foster. “The graphics were designed to highlight the spectacular color and texture of the product in the kit and were printed using the newest high-definition technology.”