RPE brings new life to the fingerling potato category
summary：Old Oak Farms®, RPE’s core commodity brand, is bringing new life to the fingerling potato category with Party Potatoes®....
Old Oak Farms®, RPE’s core commodity brand, is bringing new life to the fingerling potato category with Party Potatoes®. In hopes to share the party nationwide, RPE has created multi-themed promotional campaign that will span over the next several months.The campaign caters to various seasonal occasions that bring people together and give them a reason to celebrate. Friends and family gatherings that include backyard cookouts, tailgating events, football parties and holiday parties are the perfect scene for Party Potatoes.
Fresh, unique and full of flavor, Party Potatoes are fingerling potatoes reimagined and are a versatile option for any household. Kicking-off just in time for Labor Day promotions, Party Potatoes will be your next event’s unexpected crowd pleaser.
“Anybody who has entertained can relate to the idea of creating memorable experiences without a lot of effort,” said Tim Huffcutt, director of marketing at RPE. “Party Potatoes cook equally well if roasted or grilled and when paired with favorite dipping sauces complement the main course served at any gathering.”
Offered in a high-graphic 24 ounce poly-mesh bag, Party Potatoes will feature custom resources for each themed promotion. A value-added marketing plan is in place for all customers including retail shippers and display bins, social media graphics, banners, informative infographics and videos, giveaways and much more!