Over 400,000 kilos of figs from Lleida marketed by Mercadona
summary：Mercadona has purchased over 400,000 kilos of figs from producers in Lleida this campaign, which started in mid-August and finished on 31 October. This represents an increase of 50% compared to last year's purchases....
Mercadona has purchased over 400,000 kilos of figs from producers in Lleida this campaign, which started in mid-August and finished on 31 October. This represents an increase of 50% compared to last year's purchases.To be specific, the Valencian retailer has sold black figs from the municipalities of Alguaire, Almenar, Almacelles and Vilanova del Segrià, as reported by Mercadona in a statement.
Figs Fruits, one of Mercadona's suppliers, said that "it is a great opportunity to promote our product amongst consumers" and stated that this is a "positive agreement, because we offer a good product and it allows us to gain stability."
The supermarket chain has pointed out that this commitment to figs from Lleida can be framed within its strategy to supply a variety of local products at its stores, which also sell stonefruit, apples, pears or nectarines from Lleida-based suppliers like Catafruit or Nufri, among others.
Mercadona closed the year 2014 with total purchases from the province of Lleida worth 171 million Euro; a figure which reflects the long-term commitment of the Valencian company to the agro-food industry.