New Holland touts hydrogen-powered tractor

"New Holland Agriculture will be represented at the Reception by senior management and representatives of its importer, New Holland South Africa," the company said in a statement.

"New Holland’s sponsorship of this prestigious event is testament to its commitment to developing solutions that make farming more efficient while respecting the environment," the statement continued. "This is the basis for New Holland’s Clean Energy Leader position, which includes its pioneering work with biofuels, Tier 4 low-emission technologies, biomass, the NH2 hydrogen tractor (photo) and the Energy Independent Farm concept as well as initiatives related to the Carbon footprint reduction."

New Holland placed two tractors on display at the venue, a T8.360 and the NH2,, which the company says are "representative of New Holland’s approach to achieving a sustainable development of agriculture."