Sharing bottle sales beat general UK lager market
summary：Molson Coors launched a sharing-size 710ml Corona Extra bottle in the UK off-trade from May, and said Nielsen data showed that larger bottles were outperforming the general lager market in this channel by 9%....
The large bottles are priced at ₤2.79 ($4.34), and Darius Burrows, Corona senior brand manager at Molson Coors, said: “Corona Extra is all about sociability and getting together with friends and this new serve makes that even easier at home.
He added: “We’ve launched ahead of the crucial summer period, when we’re confident people will be pouring their friends a Corona Extra as they enjoy barbecues, picnics and al fresco dining in the sun.”