Unilever launches Project Sunlight sustainability drive
summary：Unilever is following up its Sustainable Living Plan with the launch of Unilever Project Sunlight, a new initiative to motivate millions of people to adopt more sustainable lifestyles....
Unilever is follow
ing up its Sustainable Living Plan with the launch of Unilever Project Sunlight, a new initiative to motivate millions of people to adopt more sustainable lifestyles.Project Sunlight aims to make sustainable living desirable and achievable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet.
To mark the launch of Project Sunlight on Universal Children’s Day, Unilever will be helping two million children through its ongoing partnerships, providing school meals through the World Food Programme; supporting Save the Children to provide clean, safe drinking water; and improved hygiene through UNICEF.
Unilever Chief Marketing & Communications Officer, Keith Weed, explains: “Project Sunlight aims to galvanise and build momentum behind a movement that is already happening. We know people all over the world want to adopt more sustainable behaviours, but need these to be easy and to fit with the way they live their lives.
Tim Hunter, UNICEF Deputy Director of Fundraising, concludes: “Unilever’s support to UNICEF’s sanitation programmes has already made a lasting impact on the lives of thousands of children, and the funding from this new initiative will help reach a further 500,000 children.