Mondelez secures license to mobile barcode technology
summary：Mondelez International has licensed NeoMedia’s mobile barcode technology which allows consumers to scan confectionery packaging on their phones....
The interactive technology could help Mondelez engage better with consumers.Ed Kaczmarek, director of innovation & emerging technology at Mondelez, said: "Mobile technologies fundamentally change consumer engagement and their path to purchase and, as a company, we are committed to play a significant role in that space."
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