TraceMe’s launch follows The New Zealand Ministry of Primary Industries’ release of an Interim Labelling Guide for Manuka Honey last month.

Sainsbury’s online retail sales are now worth more than £1bn, but make up a small proportion of its £25bn overall turnover.

Woolworths is set to roll out a new quick response (QR code from 1 July which will help its customers get to know local fruit and vegetable growers.