Lidl is set to debut its first ever TV advert in the UK, with a festive campaign for its premium private label range.

This is going to be exciting: a Russian food discounter is to venture into the very same country that once invented the 'Discount' model, perfected it

This is going to be exciting: a Russian food discounter is to venture into the very same country that once invented the 'Discount' model, perfected it

This is going to be exciting: a Russian food discounter is to venture into the very same country that once invented the 'Discount' model, perfected it

This is going to be exciting: a Russian food discounter is to venture into the very same country that once invented the 'Discount' model, perfected it

This is going to be exciting: a Russian food discounter is to venture into the very same country that once invented the 'Discount' model, perfected it