Even as hard-pressed for time and addicted to convenience as they are, fewer Americans are zapping frozen dinners in their microwaves these days.

Bob Waldron, president of the Schwan Food Co.’s Consumer Brands business, is intent on bringing consumers back to the frozen food aisle.

Gregory D. Flack, president, chief executive officer and chief operating officer of the Schwan Food Co., will step down on Oct. 4.

The Schwan Food Co. is extending the distribution of its Edwards frozen pie brand to the western United States.