All the online buzz aside, there's another reason why Wendy's impending rollout of a pretzel burger has the fast-food chain excited: the profit margin

Wendy's is keeping mum about its plans for a pretzel burger, but the item is already becoming the buzz of fast food.

Rumors have swirled for months, and now Wendy's is finally rolling out its Pretzel Bacon Cheeseburger, a move that separates Wendy's from much of the

Rumors have swirled for months, and now Wendy's is finally rolling out its Pretzel Bacon Cheeseburger, a move that separates Wendy's from much of the

All the online buzz aside, there's another reason why Wendy's impending rollout of a pretzel burger has the fast-food chain excited: the profit margin

Wendy's is keeping mum about its plans for a pretzel burger, but the item is already becoming the buzz of fast food.