McDonald’s revamps packaging with QR codes
summary：Burger giant McDonald’s has relaunched its packaging, incorporating QR codes which will give customers access to nutritional information via their mobile phones....
The newly designed carry-out bags and beverage cups will be introduced in the US this month, before being rolled out across the company’s global restaurants throughout the year.Kevin Newell, McDonald’s chief brand officer, said: “Our new packaging is designed to engage with customers in relevant ways and celebrate our brand,”
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