Innovation key ingredient in cost-cutting recipe, says expert
summary：Food companies are looking for new ways to appeal to frugal consumers while cutting their own costs – and ingredient companies are coming up some innovative answers....
According to Nutrimarketing’s Sophie de Reynal, price is still the biggest driver for food purchases, and ingredient firms have come forward with solutions to help manufacturers switch out the most costly commodities, including eggs, milk, sugar, and natural flavourings like vanilla. ► Read the full article